Name: Braun Cocktail Maker Year: 2017 Client: Braun Categories: Product Authors: Gabriele Renna and Vasyl Pavlyuchok

Brief ——

Developed in collaboration with Gabriele Renna for renowned company Braun, as part of workshops of "Smart Design" course at Politecnico di Milano.

The aim of this project was to develop a product related to the topic "Drinking Well" at household level, which could solve some existing problems, while providing new and innovative solutions for its users.

In firsts place, we have analyzed different types of cold/hot drinks available on the market and then we have defined our area of interest for this project.

Defining the target ——

Personas ——

To understand better user needs and motivations, we focused on creating "personas", in terms of building a more comprehensive map which could be used to identify different touchpoints between the user and the product we are seeking, related to proposed topic. After this, we will proceed to analyze and develop the proper solution for the complete product scenario.

Braun Cocktail Maker is a Set of accessories and adapters for the Braun Minipimer that together with the app, help you to prepare a wide range of cocktails and drinks like a professional.

Concept ——

Each one of the accessories of this kit has a specific function (blending, mashing and mixing) so that by following the instructions from your phone, you will be able to prepare almost any alcoholic and no alcoholic cold drink. Furthermore, this kit is compact, hence easy to transport and storage, but also easy to use and clean.