Name: Utentra Logo & Re-Branding Year: 2023 Client: Utentra Categories: Logo Design Authors: Vasyl Pavlyuchok

Utentra, is a renowned manufacturer of industrial fans with a history spanning over 60 years, located in Rovellasca, Italy. The main motivation behind this project (concept) was to modernize its visual identity and enhance its recognizability. The new logo design features a stylized icon inspired by one of Utentra's current fan models, which not only reflects the company's core business but also adds a unique and memorable element to the design. This icon can be also integrated as the letter "a" in the company's name, creating a dynamic and visually appealing logo. The final result effectively communicates the company's expertise and forward-thinking approach in the industrial fan industry.

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