Name: Utube Year: 2016 Client: Alcalain Categories: Product Authors: Giulia Conte, Tal Bitton, Stefano Pardini and Vasyl Pavlyuchok

Brief ——

Developed for Italian company Alcalain, in collaboration with designers Giulia Conte, Tal Bitton and Stefano Pardini, Utube is a modular self-standing display created to fit the needs of a variety of customers.

Manufactured by Alcalain and included in their catalogue, this project was exhibited in Düsseldorf, at the Euroshop Retail Trade Fair 2017.

The soft lines and clean shapes of utube were crafted to avoid the common industrial appearance of these type of products.

Outcome ——

The system, based on a tube shape, consists of five main construction parts, which allow to create different product compositions and adapt them to the required user needs or settings. In addition, there is a possibility to use a wide range of additional 3-rd part accessories to further expand composition possibilities and product functions. This modularity allows for a countless number of compositions, making this product adaptable to a wide range of environments.